Digital Marketing Tools You Should Know

Digital Marketing

Nowadays, a lot of business owners are solely depending on digital marketing in order to survive. It may sound overdramatic but really, the impact of digital marketing is undoubtedly powerful. Since we are now living in an era where technological advancements are dominating, digital marketing is getting more popular day by day. If you fail to utilize digital marketing tools for your business, there is no way you can easily keep up with the ever-growing competition in the business industry these days.

Digital Marketing Tools Used by Professionals

There are multiple digital marketing tools that you should know. When you outsource a skilled internet marketing team for your digital marketing needs they’ll most likely be using these tools to create a successful marketing campaign. To get you acquainted here is a list of different digital marketing tools that are used by professionals:

Google Analytics

Google Analytics is one of the best digital marketing tools that you can freely access today. It helps you determine your site traffic, landing pages, locations from where users use your site, and many other significant aspects of your digital marketing campaigns.

Facebook Business Manager and Facebook Insights

In order for you to maximize the full potential of your Facebook business profile, Facebook Business Manager is the best digital marketing tool for you. You can easily run campaigns, check analytics, and ultimately utilize all that Facebook offers. On the other hand, the admin on your Facebook page can use Facebook Insights, a digital marketing tool used to monitor how followers are responding to your Facebook page.

Sprout Social

If you are using different social media accounts to reach your audience, it is best for you to consider a popular digital marketing tool called Sprout Social. It allows you to effectively communicate more with your customers. It offers a 30-day free trial period that you can take advantage of.


When we are talking about Search Engine Optimization, you highly need an all-in-one digital marketing tool for your needs. SEMRush is an incredible all-in-one platform that you can utilize for your SEO. It has a lot to offer such as checking your website’s visibility and analytics. You can even use it to check your competitor’s backlinks to find new link opportunities.


Another helpful digital marketing tool is Loomly. It is ideal for smaller businesses with social teams that are looking to especially organize and collaborate on content. It has a clean and user-friendly interface that is easy to navigate.


Digital marketing tools like Audiense are essential for helping business owners to identify and segment their social media audiences. This tool allows you to run laser-targeted ad campaigns and dive deeper into your customer behaviors. You can monitor their demographics and personality traits to further improve your business offers.


If you want to focus on task management, ActiveCollab is the most well-suited digital marketing tool for you. It helps you easily organize your client’s work or even your work in general. You can even make comments right away on the platform itself to assign tasks on a given project.


To finally come up with a summary, let us all remember how effective digital marketing is in every aspect of business promotion. Most people these days are now aware and connected with any social networking sites or any social media platforms which you can take advantage of for your own business. Listed here are only a few of the countless digital marketing tools that you can consider utilizing to help your business achieve success. Choosing what to use all boils down on your preferences and what works best for you. Regardless of what you choose to use, these tools will surely allow your business to keep up with the tough and strong competition in the business industry.

Patrick Seeber
My name is Patrick Seeber. The founder and writer of this website. I write many useful articles on this website.

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